Reader Profile of a Music Magazine

This is a reader profile from NME Music Magazine.  It states all the relevant in depth information on the audience of the magazine. The first we can see is the stats of the gender and age of the audience. The dominant readers tends to be male (68%) compared to women (32%). The average age tends to be around 24 and NME have took this into consideration by putting male oriented things into their magazine such as alcoholic drinks that tend to be associated with males, male brands such as Top Man, boy bands and speakers. This shows that NME think a lot about how to make their magazine appealing to this specific audience. The magazine has also putt Top Shop (a brand specified to females) onto their reader profile because even though the majority of readers they have are male, there are some female readers. This shows that they think about the smallest details as well so that the magazine appeals to females also.  The reader profile also tells me that there are two reader groups – students and people that are employed for the first time. It is essential that NME research the interests of students and socially active people in their first job so that they know they are meeting the correct expectations of their audience. The people that read the magazine are pretty high class (75% ABC1) which means the magazine has to put something in the magazine that’s appealing to their tastes, such as high class drinks like Jack Daniels and brands such as Top Man. It would be useless putting a brand such as Primark or Pound Stretcher on there because; because of the reader’s high class it wouldn’t appeal to them.  It shows that most of their readers are interested in music and style which means they have to include things of this type to keep their readers engaged.  The bottom images show that the magazine also includes things that people of a lower class can afford. This shows that they want to make their magazine appeal to those of a lower class to keep their readers more wide spread and to make people that aren’t as higher class, like some students, feel included and not like an outcast.